Official
4 publications · July 17, 2026
Apple raises iPhone prices in Japan by up to 11%
Key points
- Apple raised iPhone prices in Japan by 8% to 11% across multiple models including the iPhone 17 lineup, iPhone Air, and iPhone 16e.
- The iPhone 17 Pro Max increased from ¥194,800 to ¥214,800, a 10.3% rise.
- The price hike is likely a response to the yen's sharp depreciation against the dollar.
- The increases are limited to Japan and follow recent Mac and iPad price increases in that market.
- No price changes are expected in other markets unless Apple announces broader adjustments.
Summary
(AI)
Apple raised iPhone prices in Japan by 8% to 11% across several models. The increases affect the iPhone 17 lineup, iPhone Air, and iPhone 16e, with the iPhone 17 Pro Max rising from ¥194,800 to ¥214,800.
The price hike is likely driven by the yen’s sharp depreciation. Apple previously raised Mac and iPad prices in Japan last month. The increases are limited to Japan, and no price changes are expected in other markets unless Apple announces broader adjustments.
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