Official
3 publications · October 8, 2026
Apple announces October 13 event with ‘Welcome Home’ tagline
Key points
- Apple has officially announced a special event for Tuesday, October 13, 2026.
- The event carries the tagline 'Welcome home' and is described as an 'Apple Experience'.
- It will take place in Tribeca, New York.
- Marketing chief Greg Joswiak promoted the date on October 8 with a 17-second teaser video showing two people stitching an Apple logo in needlepoint.
- AppleInsider expects the event to feature a home-focused device, referred to as the 'HomePad', along with home automation accessories.
Summary
(AI)
Apple confirmed the event itself and the date through both formal media invitations and a social post from Greg Joswiak. The company has not said what products will be shown.
The ‘Welcome home’ tagline and Tribeca venue are confirmed. The product speculation, specifically a device AppleInsider calls the ‘HomePad’ and a range of home automation peripherals, comes from AppleInsider’s reading of the teaser, not from Apple.
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