Official
6 publications · October 19, 2026
Apple schedules ‘Pro and Tell’ event for October 28 in Los Angeles
Key points
- Apple announced a special event called "Pro and tell" for Wednesday, October 28 at 10 a.m. PT.
- The event will take place in Los Angeles.
- Members of the press received invites, and Apple executive Greg Joswiak teased the tagline on social media.
- It is Apple's second event of the month.
Summary
(AI)
Apple has confirmed the date, time, place and name of the event. It has not said what it will show. Everything about the products is expectation from the coverage, not an Apple statement.
The outlets point to Macs and iPads. Engadget says the event will likely feature the first touchscreen Mac, while CNET says new Macs and iPads could appear. Both are predictions. The tagline’s “Pro” is the only hint Apple gave, and none of the coverage says which products it refers to.
Sources
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