Official
4 publications · September 9, 2026
Apple CEO teases iPhone 18 Pro Max variable aperture camera hours before launch event
Key points
- Apple CEO John Ternus posted a teaser video on X hours before the September 9, 2026 iPhone launch event.
- The video appears to tease a variable aperture main camera for the iPhone 18 Pro Max.
- This is the first Apple launch event since Ternus replaced Tim Cook as CEO.
- Last-minute leaks also surfaced regarding iPhone 18 Pro colors and pricing, though outlets report no major color surprises expected.
Summary
(AI)
The teaser came directly from Apple’s new CEO via his official X account, making it the first such post from Ternus ahead of a launch event in his new role. GSMArena reports the video appears to reference the variable aperture camera that has been rumored for months for at least the Pro Max model, and possibly the standard Pro as well.
Separately, leaks about colors and pricing emerged just before the event. AppleInsider notes that while leakers have disagreed recently on color options, Bloomberg predicted the Pro lineup’s colors again, with no major surprises expected. Mashable also reported on these last-minute color and pricing leaks, though specifics were not detailed in the coverage.
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