LG Optimus Chic E720

“Aimed at the fashion-conscious consumer, the LG Optimus Chic has an appealing design with its glossy black plastic body, surrounded by a chrome-like subtle rim. What takes some points out of the design is the weight, and the fact that the touch buttons underneath the screens require significant pressure to operate properly. The Froyo experience could be smoother, and the lack of full Adobe Flash support kind of misses its purpose, but still we'd take it any day before Android 2.1. The phone does good photographs in daylight, and an average job when the lights are dim.”

“The most disappointing aspects of this device revolve around the hardware, as the processor lagged at times of user input, and using the capacitive shortcut buttons, in addition to the hefty weight, thickness, and minimal screen size. The battery for the Chic performed very well, which will be very helpful when using the numerous preloaded apps. Overall, the Optimus Chic is a nice entry level Android smartphone that takes detailed pictures and provides quick and efficient online access. I hope to see future LG Optimus devices, which are tailored towards more experienced and knowledgeable prospective consumers, looking for an alternative to the Samsung Galaxy Series, HTC, Dell, etc. I would also like to see a significant drop in contract prices (more specifically on a 1 or 2 year contract), as many consumers are fearful of committing to long-term contracts.”