Amazon Fire HD 7

“In its base model, the Amazon Fire HD 7 is a somewhat specialized device: It's an inexpensive way to play games and stream Amazon's content library when you're in Wi-Fi range. If you've invested a lot of Amazon Coins in the app store and you're a Prime Streaming member, the Fire HD 7 is a good way to extend that experience on the go. It's also by far the easiest Android tablet to use.”

“The value of the Fire HD 7 is on the inside. The Sangria OS is both user-friendly and packed to the brim with features. Families with children will enjoy the extensive parental controls and individual user-profiles, while Amazon Prime members can revel in the abundance of streaming video available, or trade in their library card for a Kindle Unlimited subscription. For anyone looking to get their money's worth for both their tablet and Amazon Prime membership, the Fire HD 7 does both.”

“It runs Android and has the Google Play store plus all of Google's useful apps. It also has decent parental controls, allowing you to create multiple profiles and set time limits. Really, the choice is obvious: you can get Amazon's Kindle app for Android and also Prime Instant Video if you want to use those services. You've then got the vast choice of apps in Google's store and you're not limited to making do without the official YouTube app.”

“At £119 for the ad-supported 8GB model (if you don't want adverts then you need to pay an extra £10), the Amazon Fire HD 7 might be affordable but struggles against a Tesco 16GB tablet that's faster, has a higher resolution screen and the full Android experience for just £10 more. Even without ads, the 8GB Amazon model at the same price as the Tesco model pales in comparison.However, we can see a strong argument for the Fire HD if you are a habitual Amazon consumer, someone who buys your entire family's eBooks and music through the online retailer or, better still, are an Amazon Prime user, then you will be able to instantly access all of your content from the second you turn on the tablet. As will a three-year-old (after you've set up their profile, of course). That's who this tablet is for. It's a device that anybody can pick up and use intuitively without needing to understand the ins and outs of an Android operating system first.Some things will drive technology buffs mad, though, so the Fire HD 7 is less likely to appeal to them whereas a full Android tablet like the Hudl 2 is far better matched.If you would rather keep things simple, it's worth giving Amazon's latest slate a try. There's a sense of Amazon resting on its laurels, but what's worked well before continues to do so now. If only it was a little more affordable given the current competition - but with that in mind the 6-inch Amazon Fire HD 6, priced at £79, is perhaps the better option if you're looking for a bargain.”